Category: General Article

Supplements: Healthy Must-Haves or Pharmaceutical Greed?

In recent years, people have had an increased focus on health and fitness, wanting to do everything they can to look after their body. With so many people fearing that they are not fueling their body with everything it needs, supplements have become more popular than ever. It’s true that certain supplements can be very good for you and can benefit the body in a range of ways, but it can be hard to distinguish this from the ‘fad’ products that are simply trying to rip us off. So, below we will look at the do’s and don’ts in the supplement world and see what your body really needs and what can stay on the shelves of the shop.

Folic Acid – Must Have

Folic acid is known to be a saviour during pregnancy. Folic acid can be found in foods such as brown rice, brown bread and leafy greens. It is highly recommended that you take folic acid supplements before and during pregnancy as it can help to prevent any defects to your baby’s spinal cord and brain. Even if you eat plenty of foods containing folic acid, it is unlikely that you’ll get the amount you need through diet alone. That’s why the supplements are great because you know that you’ll be getting the right amount. For more information visit the NHS website.

Prevagen – Give It a Miss

There are so many products on the market that make extremely vague claims about the amazing things that their products do without much proof at all. For example, Prevagen, a product which contains an ingredient derived from jellyfish, is rather indistinct in its description of the benefits it has, including simply ‘supporting cognitive function’. In fact, there is no evidence of any well-designed studies using placebo’s to actually test the effectiveness, meaning it has been criticised heavily, with suggestions that the $165 million consumers have spent on it over the last 10 years has gotten them very little for their money. This seems to be an example of a product that is simply taking advantage of the consumer culture so focused on supplements at the minute! Perhaps give this one a miss.

Fish Oils – Must Have

Omega-3 Fatty Acids that are found in fish oils have been researched for years and years, and it is suggested that they can assist in the normal functioning of the brain, heart, vision, blood pressure and also the health of our skin. You can find Omega-3 in fatty, cold-water seafood such as salmon, tuna and mackerel. Even if you eat fish, taking high strength fish oil can be good for you. It is even more important to take supplements … Read More...

Tips to know to break into the healthcare industry

Every year universities get flooded with applications from students who are looking to be the next Steve Jobs or Richard Branson. Being clued up on business is the way forward to creating innovative ventures that can hopefully change the world. The idea is to see what real life problems are currently present and how we can look to overcome them through a business idea.

One industry in particular that is getting extra attention is the healthcare industry. Whilst it has created many solutions within the sector, there are still gaps that needs further resolutions and this is why many entrepreneurs see it as an enticing sector to enter. There’s a case that it’s a sector that will always be in demand but it still remains a competitive sector to break into, so what actions can be taken to ensure that the journey is made easier?

Get clued up on your industry

The healthcare sector is an extremely complex industry that requires plenty of knowledge in order to be successful. Where the most successful solutions will come from is through innovators who can provide a specific and personalised care that’s affordable for the healthcare industry. Having the required knowledge of not only understanding the issues that are currently present but also the way these can be overcome is key to being successful.

Develop technologies that can lower costs

The average healthcare professional can clock up to some working hours being around 11-12 hours long. These shifts can be extremely demanding on workers and can lead to tiredness, stress and potential mistakes happening from the workers.


Healthcare entrepreneurs need to figure out solutions that can help create a balance between the demands of work and the service that can still be provided. Applications and technologies will need to create alternatives to prevent less staff being present in the hospitals and they need to be safe and reliable. For example, the advancement of augmented reality in plastic surgery Manchester based means procedures such as a tummy tuck or breast enlargement can be conducted more efficiently and the service can be more personal for the patient.

Remember that most start ups do fail

Whether you like it or not, reality needs to be faced that no all startups are successful. In fact, it’s around 90% of startups that tend to fail and the healthcare industry is no different to this fact. Although it can be considered something that’s of high demand it takes more than just setting up a practice and having patients flood in for your care. Scaling up in the healthcare industry is quite essential and it requires expertise, skills and being able to weave through the regulatory requirements.

Getting strong … Read More...

What is Social Sharing In Today’s Online Business Sphere?

Online businesses worldwide have developed a lot in the recent past. With the advent of a variety of new technologies and applications, it has never been easier to start an online business. With dozens of eCommerce platforms and sites dominating the world of retail in 2019, let’s analyse a particular marketing strategy which has recently been taking over a variety of businesses in the recent past: social sharing.

What’s Social Sharing?

Social sharing refers to a variety of features on a particular site/portal. These features are related to engaging more users with the usage of such buttons, saving, consequently, a consistent part of a business’ budget in marketing/brand awareness. The usage of referral codes and forms has almost doubled in the last couple of years, moving this strategy from being “vaguely” used onto landing pages to becoming the most important brand engagement strategy worldwide.

Where Does This Apply?

The application of social sharing strategies has been proven to work in a variety of business realms, but fashion and food have been the most prolific ones. Many companies with mobile portals, for example, have used referral codes to increase their digital footprint, ranging from restaurant deals to streetwear. The application of social sharing strategies is definitely one of the biggest examples of how digital marketing costs nowadays, given the fact that in some cases they’ve actually saved many companies’ internal marketing budgets.

The Mobile Factor

Of course, social sharing strategies are the most impactful element for what concerns the creation of a viral marketing campaign and, sometimes, they actually amount to the entire business’ architecture. Brands like Uber and the recent Dines app have been incredibly successful in applying social sharing strategies to their architecture, successfully engaging millions of users with their referral codes and procedures.

To Conclude

When it comes to brand engagement and brand awareness, social sharing strategies are still, to this very date, one of the most successful and powerful plans applicable to an online business and, given how technology is moving towards having us connected to the internet 24/7, we can expect this to grow even more in the future. … Read More...